Spoiler alert! This story contains details from Sunday’s episode. older brother.
when older brotherWhen Angela Murray of “The Hunger Games” saw her AI avatar for the first time, she definitely didn’t think the other houseguests were talking to her. do not have This is the person who nominates candidates for eviction.
She was only half right — the nominee was Quinn Martin, who won the power to overturn the Head of Household nomination earlier in the season — but it was unmistakably Murray’s voice and image.
Before the season begins B.B. When the game began, all of the houseguests were asked to stand in front of a simple camera and answer some basic questions. Murray and his fellow houseguests were not informed of how their images and voices would be used. Everyone just assumed it was for marketing purposes or to be featured in future segments of the game.
In fact, the tech wizards at Proto, the company responsible for the holographic communications platform used in the show, B.B. Producers want a deepfake HOH that looks and sounds exactly like Murray (and could even be manipulated to speak in Cantonese or Italian, for example, if producers so wish).
By capturing images of HG and recording his voice, Proto is able to create an artificial doppelganger in an incredibly short time. Sunday’s episode saw the creation of an avatar of Martin who will wreak havoc as the AI Instigator, a being tasked with carrying out the diabolical whims of Tucker Des Lauriers. America has given Martin his powers for a week.
Martin’s image, like Murray’s before it, was “physically projected” into a life-size glass box known as an Epic. The box retails for about $30,000 and has so far been used primarily in retail stores, hospitals and universities.
“We are the first in the world to achieve this. [type of technology]” said the self-described founder and CEO of Proto. B.B. Superfan. “All you need is a 4K camera, even an iPhone, and there’s an app on your iPhone, so you just mount it on a tripod and press the beam button. It’s like you’re on a Zoom call, but on the other end, it appears like you’re physically in 12 different places at the same time.”
The technology is especially popular among educators because “they can beam in remotely and give guest lectures from all over the world.”
But some big names are already discovering its appeal: Howie Mandel, for example, has incorporated Epic into the set of his podcast, “Howie Mandel Does Stuff,” which he also films for YouTube. (It also helps that Proto rents showroom space in Mandel’s Van Nuys industrial building, where he produces the podcast.)
“We recently sent Howie to JFK airport to harass travelers,” Nussbaum says.
Other celebrities have helped Nussbaum demonstrate the power of his technology: Visit his showroom and you’ll be greeted by three Epics, like mini star containers. But the real Camila Cabello is fine, as is her leather-booted avatar.
“We have a lot of guardrails in place and we can’t manipulate content without approval from the people for whom it was created,” Nussbaum explains.
In other words, B.B. Spectators don’t have to worry about Proto using their images after the game is over. “All content will be destroyed,” he promises. “This is for entertainment purposes. This is not an AI. This is Big Brother AI.”
When asked about the company’s future, Nussbaum said its business model is geared towards enterprise, commercial and retail, but he’d like to see Hollywood explore the possibilities of hologram tricks. older brother This marks Proto’s first major foray into television.
“When it comes to Hollywood, I think the future is in the hands of artists and filmmakers,” Nussbaum says. “This is just a tool to enable them to do more. Before the internet, people were scared of it. Before smart phones, people would go into the kitchen and use the wall phone. This isn’t something to be scared of. This is something to be grateful for and learn from. This is something to be used as a creative tool, not a replacement for anything.”
