For those seeking a new fashion makeover, now is your time to shine. The latest sensation, “very understated, very mindful,” is making waves on the internet, and it’s a sign to get on board with the trend. Moving away from the flashy and sassy summer glamour, TikTok influencers and creators are highlighting the “understated and mindful” aesthetic, which seamlessly blends chic sophistication with thoughtful elegance.
What is the “very understated, very thoughtful” trend?
The “so modest, so caring” trend started when TikTok influencer Jules Lebron used the phrase in a video that has garnered more than 3.9 million views. She then posted a second video talking about being “modest, cute, and caring,” which also garnered more than 13.8 million views.
The “Very Understated, Very Mindful” fashion trend centers around minimalism and modesty in the workplace. It reflects a sophisticated, mindful approach to dressing, with an emphasis on classic, understated clothing that exudes sophistication and elegance. According to Merriam-Webster, “Demure” means modest or understated, which is exactly what this trend is about.
Besides internet creators, other celebrities such as Gina Ortega, Jennifer Lopez, and Lindsay Lohan have also followed the trend. US President Joe Biden also used the phrase “so humble, so caring” in a recent tweet.
How to achieve a “very understated, very thoughtful” office aesthetic
Neutral Palette
Start with a wardrobe of neutral tones like beige, ivory, grey, black and soft pastels. These colours are versatile and timeless, making them easy to mix and match while still maintaining the aesthetic of your workspace.
Modest clothing
This trend emphasizes not showing too much skin and focuses on understated yet sophisticated outfits. Opt for chic statement pieces like midi skirts, vest coats, tailored trousers, blazers and formal dresses.
Minimal accessories
Opt for understated accessories. Delicate jewelry, minimal handbags, and classic shoes complement the understated vibe of the trend. The aim is to complement your outfit without overpowering it.
Smells good
Instead of wearing strong fragrances, try subtle scents like musk aqua or vanilla to smell nice without being overpowering.


