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In the same week that the BBC faced a backlash from viewers for using artificial intelligence in promotional material for Doctor Who, the head of the public broadcaster revealed that it has bold plans to use AI in the future. revealed.
In a major lecture held by the Royal Television Society in London on Tuesday, director-general Tim Davie outlined “the future direction of the BBC and its role in the UK”, including the use of new technology. It was revealed that it was included.
“We will actively deploy AI on our terms, always adhering to the published principles,” he said. “We will never compromise human creative control, support our rights holders, and uphold our editorial standards, but we will aggressively launch tools to help build relevance.”
Davey added that the BBC is currently working on “BBC-specific pilots” “with a number of major technology companies”, the most promising of which will be rolled out in the coming months.
Davie insisted the broadcaster’s AI ambitions were “significant” and said it wanted to use AI to fact-check, translate and reformat sources, while offering a more tailored service.
“To support this, we are developing unique ethical algorithms that dramatically increase personalization, but are not simply driven by narrowing individual recommendations,” he said. Ta. “We also want to tap into other factors, like serendipity; curiosity; and being interested in what BBC editors think are important stories.”
Elsewhere in his speech, Davie also highlighted the BBC’s plans to continue to move a “significant amount” of content production, editorial leadership and decision-making out of London. More than 60% of the BBC’s television programs will be produced outside the capital by 2026.
