A recent study on movie viewing habits confirms what many people have suspected all along. That means fewer people are going to movie theaters, choosing to consume content from streamers like Netflix.
IndieWire reports. 66% of American adults choose streaming platforms like Disney+ or Netflix over movie theaters, which doesn’t bode well for any theatrically released movie. HarrisX polling data cites multiple factors for this preference, many of which are rooted in convenience. The trend comes in the wake of union strikes and Hollywood, which is just recovering from the pandemic. The study also points to major changes in viewing habits. 30% of respondents said they only watch movies in theaters a few times a year, but you might stream the same movie up to three times a week. This research may explain why some studios release their films simultaneously in theaters and streaming, and why other studios limit theatrical release of their films to immediate streaming release.
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HarrisX vice president Alli Brady acknowledged that “competition continues between streaming services and Hollywood engines.” This has been the case in this industry since the rise of Netflix, but it all came to a head due to a perfect storm of circumstances. “While we still see evidence of loyal moviegoers in recent box office numbers, our research shows that two in three movie watchers prefer to stream movies at home. ” Brady continued. “Although this has caused some disruption to the industry, it also means that demand for content will only increase, with almost half of consumers saying they stream a movie every week. , which is more than seven times more likely than people to stream movies in theaters.
an inconvenient predicament
People who prefer streaming platforms agree that the overall inconvenience of going to the theater is the main reason why they prefer them. 24% said they were simply not interested in going.meanwhile 23% cited hygiene and hygiene as their main concern. Audience distractions, transportation inconveniences, movie and seat selection, screening schedules, and theater locations were also cited. Perhaps the most insightful trend in this survey was that 52% of respondents preferred a movie’s longest running time to be two hours, showing that recent movies, even blockbusters like Many claim immediate disqualification. Dune: Part 2 and oppenheimer.
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Fifty-nine percent of movie theater supporters say “the experience of watching a movie on a big screen” continues to attract customers. Related trends confirm this. 47 percent said the theater’s sound system was a factor in their decision, and 39 percent said the theater’s sound system was a factor in their decision. A movie to escape the distractions of the house. Others reveal practical reasons, such as the privilege of seeing theatrical premieres or exclusive releases. Advanced viewing technologies such as 3D, 4D and IMAX formats were also listed. 26% said they liked watching movies with an audience, and 24% said nostalgia was the main reason for patronage.long-running film series like Star Wars and Jurassic Park I will prove this.
The HarrisX poll was conducted online over two days among more than 1,000 U.S. adult respondents.
Source: IndieWire
