Great innovation and security designed for everyone – Samsung Newsroom Singapore

With upgraded security features and a clearer display experience, the new Galaxy A series devices democratize the mobile experience for everyone.

Samsung Electronics Co., Ltd. today announced the Galaxy A55 5G and Galaxy A35 5G. These are two smartphones that demonstrate Samsung’s continued commitment to making the most of mobile innovation and making it available to everyone. Both devices come with extensive security features like Samsung Knox Vault, new photography features inspired by Galaxy’s flagship camera innovations, and a beautiful display that adapts to your environment with Vision Booster. I am.

“Our latest additions to our Galaxy A series allow a wider range of consumers to experience our flagship features, including enhanced Night Light for more vivid photos in low-light conditions. “This includes improved graphics and a sharper viewing experience with Vision Booster.” Ronnie Ng, Vice President, Mobile Experience, Samsung Electronics Singapore. “As consumers seek enhanced mobile security features, the inclusion of Samsung Knox Vault in the new Galaxy A55 5G and A35 5G smartphones will protect sensitive data on the device, even in unfortunate situations such as device loss. It provides greater peace of mind.” Or stolen. ”

A hub of entertainment and creativity with versatile photo opportunities and stunning displays

With enhanced nightgraphy, Galaxy A55 5G captures clearer, more vivid photos even in poor lighting conditions. That means any nighttime photography can be taken to an epic new level. Galaxy A55 5G’s advanced AI image signal processing (ISP) produces beautiful low-light images never seen before on the Galaxy A series. It’s not just the scenery that’s amazing. Night portrait mode and 12-bit HDR video make it easy to capture memories with friends and family, regardless of the lighting.

Both the Galaxy A55 5G and Galaxy A35 5G are powered by Samsung Galaxy, including features like Optical Image Stabilization (OIS) and Video Digital Image Stabilization (VDIS) to keep your photos and videos sharp even when you take them on the go. It offers amazing photography features that it is famous for.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences available to everyone. Users can enjoy watching the latest shows and browsing social media with a stunningly clear Super AMOLED display in Full HD. You can also expect 6.6 inches^[1] The screens on Galaxy A55 5G and Galaxy A35 5G look sharp and bright under different lighting conditions thanks to Vision Booster.

Democratizing Samsung’s most powerful security innovations to intelligently protect more customers over time

This year, Samsung is introducing one of its most innovative flagship security features. samsung nox vault, is available for the first time to Galaxy A series users, including the new Galaxy A55 5G and Galaxy A35 5G. Hardware-based tamper-proof security solution, samsung nox vault It provides comprehensive protection against both hardware and software attacks by creating a secure execution environment that is physically isolated from the system’s main processor and memory. Helps protect the most sensitive data on your device, including lock screen credentials such as PIN codes, passwords, and patterns. samsung nox vault Also Protect device encryption keys and encrypt users’ personal data stored on their devices. If your device is lost or stolen, only users with the correct lock screen credentials can access your data.

Galaxy A55 5G and Galaxy A35 5G are also protected by Samsung Knox, Galaxy’s multi-layered security platform. One of the world’s most trusted security platforms, Samsung Knox is designed to protect critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection, and collaborative protection. , and takes a holistic approach across the entire Galaxy ecosystem. .

Galaxy A55 5G and Galaxy A35 5G offer even more ways to stay protected. auto blocker, an opt-in package for additional security measures. Turn on Auto Blocker to block app installations from unauthorized sources and provide app security checks to scan for potential malware and malicious attacks on devices connected via USB cable. Blocks the installation of malicious commands and software.New Galaxy A series users can also Security and privacy dashboardNow it’s easier than ever to see and control what’s happening to your data, and revoke permissions at any time. You can also use Private Share (part of Quick Share), which lets you securely encrypt and share private files containing sensitive personal and financial information. To ensure confidentiality, users can control recipient permissions and file expiration dates, as well as restrict screenshots and downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to keeping Galaxy devices secure and up-to-date for longer periods of time. With Galaxy A55 5G and Galaxy A35 5G, users can continue to benefit from up to 4 generations of Android OS and One UI upgrades and 5 years of security updates, keeping the latest Galaxy and Galaxy A35 5G equipped with all Optimize the lifecycle of your device. Android features.

Seamless connectivity with the ever-expanding Samsung Galaxy ecosystem

Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem, providing users with a smooth and integrated experience across a variety of Galaxy devices. Users can continue to reach their fitness goals by connecting Galaxy Watch6 to Galaxy A series smartphones. And thanks to auto-switching, incoming calls are automatically switched to the connected Galaxy Buds FE for added convenience.

Local pricing and availability

The new Galaxy A55 5G and A35 5G will be available in Singapore from: Friday, March 15, 2024will be available for purchase through selected carriers, Samsung Online Store, Samsung Experience Store, Samsung official stores on Lazada, Shopee, iShopChangi, and major consumer electronics and IT stores.

The suggested retail price of each device is as follows.

From March 15, 2024 to April 26, 2024, consumers who purchase the new Galaxy A55 5G and A35 5G will receive a free 25W power adapter (valued at $38), plus a free 25W power adapter (valued at $38) at Samsung Online Store, Samsung Experience Store , and receive the following free gifts when you purchase through the Samsung Experience Store.Carefully selected home appliances & IT stores^[3]:

• Galaxy A35 5G: $80 store voucher
• Galaxy A55 5G: Galaxy Buds FE (worth $159)

Please see each channel’s page for details on available launch promotions.

See below for more information.

For more information on other Samsung Galaxy updates, please visit: Samsung Singapore Newsroom.

specification:

*Specifications may vary by market.

*All features, functions, specifications, and other product information described in this document, including but not limited to product benefits, design, pricing, components, performance, availability, features, etc. Subject to change without notice.

^{[1] The screen size, measured diagonally, is 6.6 inches in a full rectangle and 6.4 inches if you take into account the rounded corners. Due to the rounded corners and camera hole, the actual viewing area is smaller.}

^{[2] Actual user-accessible internal memory may be less than the total memory specified due to storage of the operating system, software used to operate device features, and other built-in applications, and may vary after software updates/upgrades. There is likely to be.}

^{[3] Limited to stock. Clauses & cTerms and conditions apply.}