Charlie Galley/Getty Images, Netflix
Exclusive: Ted Sarandos, head of Netflix, gave his thoughts on the place of artificial intelligence in Hollywood.
Sarandos discussed the controversial topic with Rob Lowe on an upcoming episode of the actor’s SiriusXM podcast literally!with rob lowe. Deadline has exclusive excerpts from the interview, in which Sarandos calls his AI “a ‘creator’ tool, not a ‘creative’ tool.”
Lowe pointed out that the debate is far from over, even after the screenwriter-actor duo hit on the big AI issue last year, to which Sarandos responded, “Perhaps rightly so.” I answer.
“I think the creators who learn how to use these tools better than others will win…not the companies that make them, but the people who make them,” he said, adding that AI will replace human filmmakers. He emphasized that he had not thought about it. It’s possible that AI could replicate or imitate those things, but there’s something about the authenticity and realism of human experience that humans see and can tell when it’s not real. ”
Use Netflix squid game As an example, Sarandos explained that the authenticity and uniqueness of Korean programs have led to them becoming global hits. The series remains the streamer’s most-watched series of all time. Sarandos argues that’s not something AI can reproduce.
“People will try to use AI to shortcut the human experience, but the truth is there are no shortcuts to the human experience,” he added. “It’s not good for business to have movies and movies being spit out by an AI. The relationship with that show or story isn’t intense, it’s not personal, and it doesn’t make you cry at night.”
However, Sarandos is considering a version of Netflix that would allow users to generate their own content using AI on the platform. In his question, Lowe gives the example of combining two movies to create an entirely new movie, or even an entirely new idea that doesn’t yet exist.
He argued that while the tool may be available, viewers may be hesitant to choose it over stories created by human creators.
“So in human history, we tell each other stories, and there’s something very innate about that. For me, it’s something that I worried about for a while at the beginning of creating social media. ” he explained. “Will the next generation of kids watch something they aren’t a part of? They have to be in the next movie or they won’t watch it? Actually, telling the story , and I think there is a very important role as a human being in being a passive listener to a story.”
While it seems like everyone is talking about AI at the moment, Sarandos and many of his studio CEOs have been pretty quiet on the subject so far, especially since it has become one of the main concerns of Hollywood’s guilds. I kept it.
AI was a hot topic in Hollywood last year, when both the Writers Guild of America (WGA) and SAG-AFTRA found themselves at odds with studios on the subject. Both unions pushed for clauses in film and TV contracts to protect members from the use of AI, but this faced several hurdles that ultimately led to two simultaneous strikes lasting more than 100 days. It was one of the
Although both guilds eventually implemented AI language in their contracts, AI remains top of mind in Hollywood as IATSE and Hollywood Basic Crafts begin their own negotiations with the Alliance of Motion Picture and Television Producers (AMPTP). It’s on the front line. The unions have not made public the specific pattern of their demands, but IATSE Chairman Matthew Loeb has previously said that AI will be “critically important” to the discussion.
These negotiations are ongoing and these contracts do not expire until July 31st, so they are likely to be extended into the summer.
all episodes of literally!with rob lowe Tomorrow is the premiere screening of Saranados.
