IO River raises $5.4 million to help internet companies easily use multiple CDNs

A startup called IO River Ltd. announced today that it has launched what it calls the industry’s first multi-CDN-as-a-service platform and closed a $5.4 million seed funding round.

Its platform enables Internet companies to leverage multiple content delivery networks at the edge to deliver superior performance and reliability for applications and websites.

Today’s round was led by S Capital, with participation from a number of angel investors, including Aryeh Mergi, co-founder of XtremIO Inc., which was later acquired by EMC Corp., and Ronni Zehavi, co-founder of CDN startup. Cotendo Co., Ltd. and human resources management platform HiBob Ltd.

IO River explains that it is becoming common for web-based companies to use CDNs to quickly access their content from anywhere on the planet. Recently, a few providers such as Akamai Technologies Inc., Cloudflare Inc., and Fastly Inc. have emerged to dominate the global CDN market.

While most businesses initially rely on just one CDN, more and more businesses are discovering that the prices, features, and performance offered by these providers vary widely by region. Additionally, relying on just one CDN exposes you to a single point of failure, increasing the risk of downtime. As a result, more internet companies and content providers are considering using multiple CDNs, and this is where IO River’s new platform can help.

The startup aims to create the first complete platform for managing multiple CDNs and edge platforms, ensuring enterprises can deliver content to users in the fastest and most cost-effective way possible. made easy. This allows businesses to take advantage of the best edge locations, no matter where their users are accessing their services. In this way, he claims IO River can improve content delivery performance by up to 50% while reducing the costs associated with this by up to 40%.

According to Michael Hakimi, co-founder and chief technology officer at IO River, one of the main challenges is that managing CDN platforms is difficult because each provider offers a separate set of tools. “The world’s largest content providers do not rely on a single content delivery network,” he said. “They use multiple edge vendors and manage them with advanced in-house tools to improve cost and performance. We wanted to bring that capability to everyone.”

IO River simplifies CDN management through a unified user interface, allowing you to configure and control multiple edge networks in one place. Customers can choose which CDN to use for which users based on defined rules such as user location and traffic type. Additionally, it provides additional services such as web application firewall, rate limiting, and traffic control to enhance security and optimize performance.

Edward Tsinovoi, co-founder and chief executive officer of IO River, said each CDN provider offers unique benefits and customers want to take advantage of each rather than being locked into using a single solution. I said it was natural to think about it. “IO River gives organizations the best combination of speed, reliability and cost in one place,” he said. “Organization” [can] You can run multiple edge networks as if you were only managing one. ”

Holger Muller, an analyst at Constellation Research Inc., told SiliconANGLE that it’s only a matter of time before someone comes up with the idea of ​​an “Uber CDN,” which allows companies to better leverage the capabilities of multiple CDN platforms. He said it was. Industry-wide trend toward cloud management. “The reality for many large organizations is that their content is spread across multiple CDN providers, making it difficult to easily share or export that content elsewhere,” the analyst explains. did. “In short, IO River is a very promising product, and its ability to ease CDN operations will be well-received by enterprises that rely on these services to support next-generation applications at the edge. ”

Haim Sadger, co-founding partner at S Capital, also believes there will be strong demand for IO River’s platform, as Internet-based companies live and die on the ability to quickly deliver content with no downtime. Masu. He explained that businesses lose significant revenue within minutes of a website going offline. At the same time, they are under pressure to reduce costs associated with rapid content delivery.

“The classic approach of using a CDN doesn’t solve these problems,” says Sadger. “IO River offers modern solutions that meet the needs of the market.”

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