As global markets become more competitive in response to customer demands, companies must find other ways to deliver a great customer experience. With budgets tightening, businesses are under a new level of scrutiny on what they can offer at a competitive price, and a survey conducted by Salesforce found that 60% of service professionals have changed their expectations for customers post-pandemic. It is reported that it has increased.
If an organization fails to meet these high expectations, customers are willing to look elsewhere. In fact, a recent study by Emplifi found that 86% of consumers will leave a brand they trust after just two bad customer experiences.
The foundation of today’s positive customer experiences is the planning and design of an effective underlying connectivity network. Reliable, high-performance connectivity ensures customers receive the service they’re promised and drives business agility and resilience. Additionally, a well-designed network prevents unplanned downtime and helps you scale your operations.
Businesses now have many options to improve connectivity. One option currently gaining traction among enterprise IT buyers is 5G fixed wireless access (FWA). 5G FWA technology provides businesses with high-performance, low-latency, and stable high-speed internet without the need for construction. This allows you to meet customer expectations and remain agile while reducing implementation and environmental costs.
What to expect from this new connected era
FWA is a type of 5G cellular technology that uses radio waves instead of fiber optic cables to broadcast high-speed signals over long distances, reducing a number of infrastructure challenges associated with traditional broadband access. Improved performance, reliability, and resiliency for businesses and their end customers.
5G FWA delivers lightning-fast speeds, enabling IT departments to meet the ever-changing expectations of customers (both internal and external). This is achieved by providing optimal connectivity for guests and employees. This is a game-changer, especially in hard-to-reach locations where establishing a primary network wired solution is difficult.
Another benefit associated with 5G FWA is ease of installation. Unlike traditional connections, it can be installed without drilling or wiring underground cables. For a company to launch its 5G fixed wireless access, it is essential to have the necessary expertise and devices containing 5G compatible SIM cards at customer locations. This makes it much more cost effective than many other solutions on the market.
Most influential uses of 5G FWA today
5G FWA has the power to transform many industries, including manufacturing, agriculture, healthcare, retail, hospitality, and banking, by delivering faster connectivity, faster deployment, less disruption, and greater scalability. I am. Many of these benefits are already being demonstrated in retail environments today, with the convergence of 5G and Wi-Fi expanding connectivity, improving customer experience, reliable point-of-sale (POS) processing, This leads to faster decision-making.
Partners can help you unlock the full potential of 5G FWA
Before businesses can take advantage of the benefits of 5G FWA, there are a few things to consider, especially when it comes to implementation. One of the key areas that needs to be addressed is the implementation and everything that goes with it, from integrating existing infrastructure to dealing with potential network congestion and costs, to everything post-deployment. It’s about whether they have the skillset and expertise necessary to ensure success.
To truly unlock the potential of 5G FWA networks, organizations need to work with experienced partners who can provide customized solutions. They must be able to bring global reach to the table, complemented by local knowledge, and address each organization’s unique requirements.
The right partner can help businesses track connectivity performance and get the most out of their investments. Real-time reports from the moment of 5G FWA activation can be used to advise on improvements and monitor connectivity levels. This allows businesses to respond quickly and efficiently to any changes, increasing flexibility and ensuring they can fully meet customer expectations.
Toward an era of enhanced connectivity
As organizations continue to prioritize seamless, high-quality experiences for employees and customers, 5G FWA will emerge as a critical part of designing, planning, and delivering high-quality services. It is no surprise that the number of 5G FWA connections is increasing explosively, from 35 million in 2023 to 236 million worldwide by 2028, which is predicted to reach 236 million.
Effectively implementing and handling this technology provides a competitive advantage that allows organizations to remain flexible, maintain uninterrupted operations, and meet employee and customer needs quickly and effectively. can produce sex. 5G FWA is just the first of a new generation of connectivity technologies, and we look forward to seeing this innovation evolve.
image credits: denisismagilov/depositphotos.com
Todd Mussman is GTT’s wireless connectivity expert.
