Akeneo chooses Google Cloud to reinvent product experiences with AI

Akeneo uses Vertex AI with large-scale language models to simplify and accelerate AI innovation and optimize product experiences
With the integration of Google Cloud and Unifai, Akeneo intends to reinvent the shopping experience with AI to benefit manufacturers, brands, retailers, and customers.

PARIS, FRANCE–(Newsfile Corp. – March 11, 2024) – Google Cloud and Akeneo, the global leader in product information management and product experience, today announced that Akeneo is driving innovation and making all product information We announced a technology partnership to make integration easier. Thanks to Google Cloud AI solutions. Leveraging the openness and ease of use of Vertex AI and Google’s large-scale language models such as Gemini, Akeneo continuously enhances the customer’s journey and delivers more relevant and efficient product experiences.

Create richer shopping experiences with Vertex AI

With this partnership, Akeneo plans to increase its competitive advantage through further innovation and cost optimization. The company leverages Google’s AI tools to automatically develop multilingual product descriptions, whether they already exist, need to be created, or need to be adapted to local cultural characteristics. The company plans to integrate image and video streams with product information.

Vertex AI’s ease of managing, enriching, and enriching data in real-time helps Akeneo deliver an enhanced shopping journey for consumers, making them more relevant regardless of the channel they choose to complete their purchases. This will allow us to provide consumers with more information.

New AI center of excellence dedicated to product experience

Technology developed by Akeneo’s recently acquired Unifai, now integrated into Akeneo’s Product Cloud. Also building on the AI expertise and solutions provided by Google Cloud, the new Akeneo AI Center of Excellence will support the development of best practices. Solve common AI challenges and accelerate the development of new product innovations. The center will offer training sessions and webinars, and develop white papers and dedicated case studies to help manufacturers, brand managers, and retailers unlock the benefits of AI in their product experience strategies.

“With Unifai’s expertise and Google Cloud’s innovative strengths in data management and AI, we intend to reinvent the product information management industry by improving the product experience and customer buying process.” Akeneo’s Top Strategy Director Kristin Naragon said.

“Our customers and Akeneo’s customers will benefit from the openness and innovation that our AI technology provides. With Vertex AI, Akeneo will not only accelerate our ability to innovate and transform, but also We’re reinventing the product experience industry to better serve customers in France.” said Isabelle Frain, Managing Director, France, Google Cloud.

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About Google Cloud

Google Cloud is a new way to the cloud, offering AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud provides a powerful, fully integrated, and optimized AI stack with unique global infrastructure, custom-built chips, generative AI models and development platforms, and AI-powered applications to transform your organization. We support. Customers in more than 200 countries and territories rely on Google Cloud as their trusted technology partner.

About Akeneo

Akeneo is a product experience (PX) company and a global leader in product information management (PIM). We create a world where every interaction with product information, anytime, anywhere, is an experience that guides consumers and professionals to the best purchase. Akeneo empowers business leaders with software, education, and a passionate community focused on the practice of product experience management.

Leading global brands, manufacturers, distributors and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, Kering and more, trust Akeneo to scale and customize their omnichannel commerce initiatives. Akeneo’s intelligent Product Cloud enables companies to create enhanced product experiences with user-friendly, AI-powered product data enrichment, management, syndication, and supplier data onboarding. We also have a comprehensive app marketplace and partner network to meet the needs of businesses and buyers. For more information, please visit https://www.akeneo.com.

Media contact:
N6KRMA for Akeneo
akeneo@n6krma.com