First published: March 9, 2024 22:51:31
Muscat: Vodafone Oman is celebrating its second anniversary in the Sultanate with an exceptional achievement of capturing around 10% of the market. Building on an impressive first year, the digital operator focuses on accelerating its 5G Next Level network reach, doubling its locations to 1,500 and increasing its customer base by 42% while increasing its 5G population coverage by 120% resulting in a 174% increase in revenue.
The company’s prepaid market share is also on the rise, reaching approximately 11% in 2023. Additionally, Vodafone Oman reported an increase in sales channels to more than 4,000, international roaming countries increased by 66%, as well as app downloads to 4 million. The company’s commitment to delivering exceptional value is further demonstrated by Vodafone Oman becoming the net promoter score leader for the second year in a row. Underpinning the company’s forward trajectory was his USD 300 million long-term loan secured through the National Bank of Oman, Oman Arab Bank and Dhofar Bank, which will support the company’s ambitious 5G Next Level network rollout plans. promoted.
In the company’s annual results report, Vodafone Oman CEO Bader Al Jidi said: Our vision remains the same. It is about digitizing the Omani way of life so that individuals and communities can realize their full potential, while preserving Omani traditions, culture and the very essence of Omani character. ”
Vodafone Oman recognizes the important role of technology and by integrating it into everyday life, we contribute to driving the country’s progress and innovation, strengthening communication and connectivity between people, and improving access to education and government services. has been improved.
Vodafone’s journey in 2023 has been filled with incredible stories of innovation, creativity and progress. The company is the first in the world to offer a postpaid package that allows for complete digital onboarding, as he can activate his eSIM within two minutes via the My Vodafone app. He is also the Sultanate’s first and only telecommunications provider to offer 5G services at Muscat International Airport.
Vodafone Oman has now successfully automated many of its network monitoring and cybersecurity processes and is considered a pioneer in integrating artificial intelligence and machine learning within its operations. To ensure that its influence extends beyond the telecommunications sector, the company entered into a long-term partnership with Al Seeb Club as Oman’s first telecommunications company and the first ‘official sponsor’ of a football team.
The company’s socio-economic agenda focused on two main areas. First, Vodafone will develop a new generation of leaders through its unique international talent program. The program saw more than 20 employees visit Vodafone markets including the UK, Turkey, Portugal, Spain, Ireland and Luxembourg, gaining first-hand knowledge from leaders in the sector. Second, Vodafone’s efforts were geared towards building the capacity of local partners and identifying new opportunities to grow together. Additionally, the company remained committed to maximizing economic spending in Oman. As a result, its domestic value reached OMR 66 million in 2023, including large-scale partnerships, short-term projects and contracts with local companies and SMEs.
Mr. Al Jidi continued: “As we steadily deliver on our commitments to Oman, confidently achieve our goals, overcome our challenges and receive the wholehearted support of our partners, community and customers, we are proud to be a leading technology company. We have continued to evolve as a telecommunications company. Our accomplishments have earned us local, regional, and global recognition with over 17 awards and accolades, most notably our recent recognition in Opensignal. and dominated 11 out of 14 categories in the Mobile Network Experience Report.”
As we enter our third year in Oman, Vodafone continues our inspiring journey towards realizing our ambitious roadmap for a digital future. The company will respond to new customer segments, lifestyles and needs, expand its core services and expand the reach of its 5G Next Level network to cover more than 90% of the population, ultimately We aim to further expand our customer base.
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