While many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, a PYMNTS Intelligence survey finds that younger consumers are mostly welcoming the technology. I did.
Look at the numbers
For the report “AI-enabled payments enhance customer options,” ACI WorldwidePYMNTS Intelligence surveyed thousands of consumers to understand their familiarity with and interest in AI technology, among other things.
The results revealed that a minority of consumers (44%) are at least somewhat interested in integrating AI technology into their shopping experience. However, that share has risen to more than half among younger generations, with 69% of Gen Z consumers and 54% of Millennials and Bridge Millennials saying they are interested.
Data in context
Brands, retailers, and marketplaces alike are leveraging AI to drive shopper engagement.
For example, in January Etsy We’ve launched a hub that uses artificial intelligence (AI) and human curation to help shoppers find gifts for any occasion. gift modeIt allows shoppers to enter information about the recipient and browse available products from Etsy sellers selected by the company’s machine learning (ML) technology.
Retail giants Amazon and Walmart also Step up Their use of AI.
recently interview With Pimnitz Tamara Jarrahfounder and CEO of a direct-to-consumer (D2C) children’s sleepwear brand. bellabbearargued that AI can significantly contribute to improving sales by allowing customers to more seamlessly navigate digital platforms. She gave the example of AI-powered chat and recommendations.
The technology allows the platform to be “customized to the customer’s experience, allowing customers to ask almost anything,” Jarrah said. “’Can you add this to my cart?’ ‘I’m looking for this.’ ‘Can you tell me why these pajamas are eczema-friendly?’ … All the information and knowledge is already available in our site. It has been entered on your website, but it may be difficult for you to access it. ”
