The merger will give MRP a unique position and accelerate its position. as It is a major challenger in the B2B demand generation and intent data space.
Philadelphia, March 1, 2024–(BUSINESS WIRE)–MRP, the world’s leading account intelligence provider, and CONTENTgine, the leading provider of insights and lead generation for B2B technology buyers, announced today that the companies have completed their merger. announced. This integrates CONTENTgine with MRP, a leading provider of B2B intent engagement signals and full-funnel demand generation services in the industry. This combination establishes MRP as an end-to-end provider covering the entire sales and marketing process of his B2B technology. This includes demand generation across all stages of the buyer journey, integrated multichannel solutions, proprietary first-party down-funnel purchase intent signals, and sales pipeline activation.
Additionally, the new company will become Downfunnel’s primary partner for intent signals and targeting solutions.
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The new audience reaches more than 270 million contacts from more than 25 million global businesses, delivering larger customer campaigns.
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combination of 1cent– Party data signals including rooftop mobile data, tracking across 650+ product intent categories, engagement from 100+ brand newsletters, and 500,000+ B2B calls per month to improve customer campaign targeting and return on investment. Asset download.
Drive organic, permission-based audiences and ensure industry-leading engagement levels by using AI and machine learning to match contacts with well-targeted content. “The addition of CONTENTgine’s solutions and first-party data will enable us to continue to innovate our market-leading products, deliver end-to-end solutions to our customers, increase profitability and scale our 1. MRP’s strategic roadmap will be accelerated.cent“The world of party signals is driving measurable outcomes at every stage of the buyer journey,” said Christopher Luck, CEO of MRP. This combination allows revenue teams to identify true “purchase intent” activity, which drives targeted campaigns. , resulting in more revenue and value for your customers. ”
Gurdeep Chimni, co-founder of CONTENTgine, said: “The combination of our intent signals technology and distribution infrastructure allows us to accelerate the development of new down-funnel purchase signals data products, resulting in new We will be able to drive demand generation and targeting for our classes,” he added. solution. ”
Strategic advantages:
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Scaling and diversifying intent signals: Proprietary targeting engine by combining MRP’s first-party intent data, including confirmed project details, review and case study interactions, and contextual website engagement, with CONTENTgine’s proprietary first-party content engagement signals. will be introduced to the market. This engine collects millions of B2B audience interactions and generates detailed signals at the location level, enabling optimal and timely campaign targeting.
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Reach a comprehensive global audience: The combined MRP and CONTENTgine Global Audience currently provides a massive combined reach of over 25 million businesses and over 270 million contacts across North America, Latin America, EMEA and APAC markets.
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Product enhancements to support all phases of go-to-market for B2B revenue teams: This product suite covers revenue teams at every stage of the B2B buyer journey with digital and offline capabilities, making it suitable for sales and marketing revenue initiatives.
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Expanding footprint of our global team delivering campaign localization: The company’s workforce will span five continents and cover 15 languages in North America, South America, Europe, Asia and Australia. This expansion accelerates penetration into key markets, powers localized campaigns, and improves customer campaign efficiency, accuracy, and return on investment.
“Today, we are building a leading provider of B2B buying signal data and targeting solutions that drive real business outcomes for customers around the world,” Chimni said. By applying generative AI, we can identify and clarify buyer needs and provide them with personalized demand solutions,” he added.
About MRP
MRP, the world’s leading account intelligence provider, provides B2B organizations with the intelligence and demand they need to future-proof their sales and marketing funnels. For over 20 years, MRP has provided B2B organizations, from growing startups to enterprise organizations, with an unparalleled breadth of buyer intelligence, helping them transform unique account intelligence into meaningful buyer engagements and cost-effectively We’ve driven engagement and revenue at scale and globally. For more information, please visit www.mrpfd.com.
About CONTENTgine
CONTENTgine leverages proprietary first-party audience engagement data to provide lead and demand generation solutions that connect global B2B software and services vendors with buyers within their marketplace. With our global market presence and reach of more than 270 million B2B software and services buyers, we have transformed the way B2B sales and marketing teams go to market and generate revenue.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240222870840/ja/
contact address
MRP
Anna Elliott, CMO
773-294-4564
aeliot@mrpfd.com
