The Super Bowl is watched by more than 100 million people each year, making it one of the most-watched television events in the United States. It’s no wonder, then, that many big brands pay top dollar for advertising during big matches.
Even better if your ad has something to say during the 30-second spotlight during the Super Bowl.
Case in point this year: Super Bowl ad for new animated movie; Despicable Me 4.
Yes, Gru and the Minions may be walking away with the best Super Bowl ad of the year. why? Because this ad openly mocks all the awful AI-generated images that are disrupting the internet.
The ad opens with all kinds of AI-generated images, including a multi-legged woman doing yoga, a two-handed handshake with too many fingers, and a group of friends munching on raw spaghetti together, all featuring actor John.・Ham is doing the narration. .
“Artificial intelligence is changing the way we see the world,” Hamm says as the AI-generated images are displayed. “It shows us what we thought was impossible, transforms the way we do business, and brings family and friends closer together.”
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“With artificial intelligence, the future is fine,” Hamm says, revealing an important fact: AI-generated images are not created by computers at all, but instead are created by something that wreaks havoc on huge office spaces. Created by a hundred minions. The trailer features one of his giggly minions sitting in a photo editing program, trying to make each image as ridiculous as possible.
get it? The AI-generated images are so bad that they must have been intentionally created by a mischievous group like the Minions. You’d think the actual artists behind Despicable Me 4 had a lot of fun making it.
Stephen Carell returns as the voice of Gru in Illumination/Universal Pictures’ Despicable Me 4. Will Ferrell joins the cast as Gru’s new nemesis, Maxime Le Mal. The Super Bowl trailer also briefly features an “AI-generated” image of the two together.
“Despicable Me 4” will be released in theaters on July 3, 2024.
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