At Dynatrace Perform 2024, the word of the day was observability. You have the power to look at your business data and understand how it can best be leveraged to drive business transformation.
Steve Tack, Dynatrace’s senior vice president of product, and Colleen Kozak, CTO, opened the conference in Las Vegas by explaining how the company leverages its unique platform to transform its business.
A key hurdle Dynatrace faced in its cloud modernization drive was collating high-quality, trusted, contextualized data that could be shared across teams.
Cleaning the data pipeline
The Dynatrace platform provides cloud and technology integration, giving businesses complete oversight of all their data in one place. As Tack pointed out, “Transformation depends on data being in the right hands at the right time and in the right place.”
The first example Kozak gave of how Dynatrace leveraged its unique platform was to create a disruption that “historically cascades across all applications and all systems, impacting users across many departments.” It’s a fight against the field.
By combining the power of Grail, Dynatrace’s cloud analytics application, with Davis AI, we can observe, track, and stop these cascading events by automating recognition of these destructive events and preventing them from occurring in the first place. I can.
The second challenge limiting Dynatrace’s digital transformation is the code-to-cache process, which Kozak said required 15 teams, five systems, and 10 connections between those systems from start to finish. It will include integration. The length and complexity of this process had a direct impact on the business, especially in terms of the time it took to process quotes and transactions.
By once again leveraging the combined power of Davis AI and Grail, we were able to pinpoint which processes in the chain were taking longer than necessary and identify manual outages in the process. The Dynatrace platform’s observability provided real-time data insights that could be used to automate and optimize processes.
Kozak also provided customer use cases for the Dynatrace platform. This enabled the European telecom company to plan for future product launches and optimize not only the customer experience, but also logistics and internal business processes. Kozak said, “The team was able to deliver the most successful iPhone launch in history. It’s pretty amazing.”
“They were able to increase their overall traffic while simultaneously lowering their bounce rate and reducing their degradation rate to zero percent, which ultimately resulted in a decrease in overall traffic.” [increased] Increased number of upgrades and sales. ”
