Last year was all about chatbots and image generators, but this year, generative AI tools to help create and edit videos are all the rage.
These aren’t (yet) as advanced as AI image generators, so don’t expect just typing “create a new Star Wars movie” to create a blockbuster.
Instead, it automates many of the tasks associated with video editing, such as cutting footage to insert, rearranging scenes, adding audio effects, generating captions, and adding avatars, graphics, or animations.
But they are becoming more powerful and flexible by the day, so no one knows what they will be able to do anytime soon.
Whether you want to speed up the process of creating how-to videos for your company or are aiming to become the next Stanley Kubrick, here’s a roundup of some of today’s leading generative AI platforms for video creation and editing To do.
My 5 Favorite Generating AI Video Tools
Synthesia
Synthesia is a generative AI video tool that’s especially great for creating digital avatars and bringing them to life with realistic sounds and animations. It’s not only used by businesses to create training materials, it’s also used by marketers to create promotional and advertising content, and it’s also great for educational videos.
The avatars created can speak multiple languages and accents, with convincing human gestures and facial expressions. This means it’s easy to create content and quickly localize it for different markets, products, and services. It’s relatively easy to use. Just type your script and it will read it to you. Like many of the tools here, it offers a free account with access to many basic features, making it easy to see if it’s right for you before spending any money.
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As a startup launched by one of Groupon’s co-founders, Descript is something of a disruptive player in the generative video market. Social media content has reached his spot in the marketing suite by gaining a reputation as a powerful tool for his creators and his TikTok kids, but it’s also used in a wide range of corporate and educational use cases.
Descript users start with a script and build a video from there. Simply bring in footage that can be manipulated and enhanced with AI, and audio that can be imported or generated from text to mimic the user’s voice. Edit and rearrange your timeline by simply cutting and moving text.
Descript’s ease of use and wide range of features make it stand out from other AI video editing tools, especially those available for free online. Everything is set up so that anyone can start producing and editing videos right away. Useful features like eye contact correction and “one-click” studio-quality sound are signs that the team is adding valuable innovations as the tool evolves.
Adobe Premiere Pro and Sensei
Another example of an industry standard tool being modernized into generative AI. Adobe Premiere Pro has long been the video editing tool of choice for professionals and enthusiasts, and now it’s getting a set of new features powered by Adobe’s Teacher-generated AI platform.
Features like transcription, inserting and reordering scenes, color correction, and audio adjustments such as remixing music to match visual timing can now be streamlined and automated using natural language. There’s also a text-to-speech feature that simplifies the process of creating captions and transcripts.
This allows creators to spend less time on manual tasks and focus on the more creative elements of their work. Adobe is committed to generative AI, adding tools and features across the Creative Cloud suite. Video production is just one of the areas in which the company is leading today.
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Pictory aims to automate the process of converting scripts and blogs into videos with minimal effort on your part. Perfect for anyone looking to create quick and easy videos for marketing or entertainment. It can also be used by educators and online course creators to create vibrant learning materials.
One of the tasks this service specializes in is automatically creating highlight reels that showcase the most important, exciting, or interesting moments from long videos. Plus, you can easily reuse them as trailers and social clips to attract more viewers.
It’s clear that generative AI will have a huge impact on the world of marketing, and there are many tools designed to fit the needs of marketers. User-friendliness is a key feature of this platform, with a focus on making it easy for millions of businesses around the world to create the kinds of videos they need every day.
Runway
Runway is different from the other platforms mentioned here because it offers some degree of direct text-to-video generation AI. So if you type “sun rising on the beach at sunset” it will create a fully composited video. Or you can upload an image and bring it to life.
When I tried it, sometimes I didn’t get the results I was hoping for, but it was still impressive. It’s mind-boggling to think what this technology will be able to do in the not-too-distant future. As with ChatGPT and other generative AI tools with language-based input, you can greatly improve your results by taking the time to learn the best way to communicate what you want to do.
Other great generated AI video tools
In addition to the five tools listed above, there are many other tools that are rapidly developing in the field of generative AI video creation. The most notable tools for their innovative contributions and features are listed below.
Colossyan: Generate synthetic content for workplace learning.
Deepbrain: AI-generated virtual avatars and synthetic media for enterprises and business users.
Designs.AI: Generate graphics, videos, logos, and other design assets.
Elai: A generative video tool for designing training videos.
Filmora 13: Complete AI-powered video editing suite with chatbot copilot.
Flexclip: Provides a wide range of templates and resources to help you get started with AI videos.
Fliki: Convert text into lifelike audio and video. Create videos in minutes.
Heygen: Create talking photos and other cool AI video tricks.
Invideo: Create videos using a simple interface and ready-made templates.
Lumen5: A web-based tool that turns text into engaging videos and AI “talking heads.”
OpusClip: Automatically turn long-form videos into short, punchy viral clips.
Peech: Create branded videos from your existing content library for podcasts, webinars, or social media.
Synthesys: Generate professional avatars and voiceovers with AI
Timebolt: Make your videos more exciting by removing silence, quickly cutting scenes, and speeding up slow action.
Veed.io: Enhance your video content by adding automatic captions and subtitles, fixing audio issues, and AI editing.
Visla: Create professional videos using AI features such as automatic generation from scripts, natural language narration, and collaboration features.
As we examine the state of generative AI and its impact on video creation, it’s clear that the tools we’ve been exploring are just the tip of the iceberg. A rapidly developing array of new tools in this space promises to further revolutionize the way video content is created, edited, and conceived.
The potential for generative AI in video creation is vast, and as these tools become more sophisticated and accessible, we are on the brink of a new era of storytelling and content creation.
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